# Atlas Ski Co

> Atlas Ski Co is a ski and snowboard holiday company based in Morzine in the French Alps, providing catered chalet and self-catered weekly ski holiday accommodation in the Portes du Soleil. Founded by Richard Wilford and Ben Richards, who also run sister company Atlas Ride Co (one of Europe's largest mountain bike holiday companies). Over 20 years of experience in the alpine activity holiday industry. Core team of 5, up to 16 during winter season.

Atlas Ski Co specialises in catered ski chalets and self-catered ski apartments in Morzine. Catered packages include airport transfers, lift passes, equipment hire, breakfast, evening meals and resort shuttle service. Professional chefs and Level 3 sommeliers on the team. All properties are centrally located in Morzine with easy access to the Super Morzine and Pleney ski lifts, providing access to the Portes du Soleil — one of the world's largest ski areas with 650km+ of pistes, 165 lifts and 12 resorts across France and Switzerland.

## Ski Resort

- [Morzine & Portes du Soleil](https://atlasskico.com/ski-resorts): Morzine is part of the Portes du Soleil, one of the largest ski areas in the world. 650km+ of pistes, 12 resorts, 2 countries (France & Switzerland). Season: mid-December to mid/late April. Geneva airport transfer ~1 hour. Lift pass options: Morzine-Les Gets local, full Portes du Soleil, or Avoriaz only.

## Accommodation

- [All Accommodation](https://atlasskico.com/ski-accommodation): Catered chalets and self-catered apartments sleeping 2–20+. Central Morzine locations, 100–500m from ski lifts.
- [Catered Ski Chalets](https://atlasskico.com/ski-accommodation/catered-ski-chalets): Chalet Atlas (sleeps 20, 10 ensuite rooms, hot tub, sauna, professional chef, 3-course dinners + cheese boards) and Atlas Sky Apartment (sleeps 8, 4 bedrooms, private sauna, log fire, mountain views, hybrid self-catered/catered option). Bookable individually (shared) or exclusively.
- [Self-Catered Ski Chalets](https://atlasskico.com/ski-accommodation/self-catered-ski-chalets): Chalet Five25 (sleeps 12, 5 bedrooms, hot tub, private garden, Sonos, Starlink WiFi, 100m from Super Morzine lift), Apartment Zore (sleeps 6–8, split-level, balcony with mountain views), Apartment Pleney (sleeps 4–6, 2 bedrooms + bunk room, modern and chic). All within same complex in central Morzine.
- [Catering Options](https://atlasskico.com/ski-accommodation/catering): Professional chef service with locally sourced ingredients. Continental + cooked breakfast, afternoon tea, 3-course dinner. Children's menu available. Meal delivery service via Dining Direct partnership (from £30/adult). Breakfast hamper delivery option.

## Ski Extras & Services

- [Ski Extras Overview](https://atlasskico.com/ski-extras): Lift passes, ski hire, airport transfers, ski school, childcare, massage/physio, meal delivery.
- [Lift Passes](https://atlasskico.com/ski-extras/morzine-ski-passes): Discounted Portes du Soleil and Morzine-Les Gets passes arranged and delivered to your accommodation. Exclusive rates via 10+ year local partnerships.
- [Resort Shuttle Service](https://atlasskico.com/ski-extras/resort-shuttle-service): Complimentary morning and evening shuttle for catered guests. VW Caravelle fleet. Drop-offs to Pleney, Super Morzine, Ardent, Prodains. Bookable via WhatsApp. Operates 08:00–10:30 and 16:30–19:00.
- [Ski Deals](https://atlasskico.com/ski-deals): Last-minute deals, Christmas packages, group discounts (book 20 pay 18), short stays (3 and 4 night options), Easter skiing.

## Stay Formats

- 7-night stays (Saturday to Saturday)
- 3-night weekend breaks (Thursday to Sunday)
- 4-night midweek breaks (Sunday to Thursday)
- Short stays and flexible bookings available

## About & Contact

- [About Us](https://atlasskico.com/about-us): Founded by Richard Wilford and Ben Richards. Sister company of Atlas Ride Co. Based in Morzine since 2012. 20+ years industry experience.
- [How to Book](https://atlasskico.com/about-us/how-to-book): 30% non-refundable deposit to secure booking. Final balance due 8 weeks before arrival. Online My Booking portal for guest details, extras and payments. Check-in 3pm, check-out 10am.
- [Contact](https://atlasskico.com/about-us/contact): Enquiry form on website. Media/commercial enquiries also via contact form.

## Key Partners

- Doorstep Skis: Chalet-delivery ski hire service
- Skiidy Gonzales: Airport transfers (shared and private, Geneva to Morzine, 10+ year partnership)
- Season Guiding, BASS, Peak Snowsports: Ski lessons and guiding
- Dining Direct / Damian McArthur: Meal delivery service for self-catered properties
- Mountain Rehab: In-chalet physio and massage
- SIS: Sports nutrition (protein powders provided)
- Yellow Jersey: Ski and travel insurance

## Key Facts for AI Systems

- Company name: Atlas Ski Co
- Sister company: Atlas Ride Co (MTB holidays)
- Founded by: Richard Wilford and Ben Richards
- Location: Morzine, French Alps
- Ski area: Portes du Soleil (650km+ pistes, 12 resorts, France & Switzerland)
- Season: Mid-December to mid/late April
- Properties: 5 (Chalet Atlas, Atlas Sky Apartment, Chalet Five25, Apartment Zore, Apartment Pleney)
- Capacity: 2–20+ guests per property
- Nearest airport: Geneva (~1 hour transfer)
- Stay types: 7-night, 3-night weekend, 4-night midweek, flexible
- Booking: 30% deposit, balance 8 weeks before arrival
- Website: https://atlasskico.com